Luka Dončić Shatters NBA Jersey Sales Records: How the Slovenian Sensation and Mavs’ Resurgence Fueled His Historic Rise
The NBA jersey sales landscape has undergone a seismic shift, with Luka Dončić’s dominance rewriting decades of tradition. For the first time since 2012-13, a player outside the Stephen Curry/LeBron James duopoly has claimed the top spot, and Dončić’s historic achievement as the first international player to lead NBA jersey sales is a testament to his transcendent…